Dizzee Rascal, the British rapper and icon known for his chart-topping hits over the last two decades, has officially partnered with Playbet as their newest brand ambassador, in a deal brokered by Nick Hunter of P11.
Playbet.io was officially launched in June 2024, marking its entry into the online crypto gambling market. In just one year they have established themselves as a leading crypto-friendly online casino and sportsbook, offering a dynamic gaming experience including slots, live dealer games, and a robust sportsbook covering major sports and eSports. Playbet.io has become known for its player-centric approach to withdrawals,
generous multi-tiered welcome bonuses, and loyalty-driven VIP program. And they’ve just announced their latest VIP to partner with the platform in Dizzee Rascal, the pioneering British rapper, producer, and Mercury Prize-winning artist.
This exciting brand partnership will see Dizzee Rascal connect with Playbet’s growing audience and bring his infectious personality to the forefront through exclusive Playbet-branded content and a number of live streams.
With a career spanning over two decades, multiple chart-topping hits, and a reputation for electrifying live performances, Dizzee Rascal continues to push boundaries and influence global music and popular culture, cementing his status as a true icon in the industry.
The partnership between Dizzee Rascal and Playbet.io is a powerful alignment of bold innovation and cultural relevance. As a trailblazer in the UK grime scene, Dizzee Rascal has consistently pushed creative boundaries, much like Playbet.io is doing in the world of crypto gaming with its cutting-edge platform and disruptive approach to online entertainment. Both are known for challenging the status quo, connecting with a global, digital-savvy audience, and staying ahead of the curve. This brand ambassadorship will unite two forces that embody energy, authenticity, and the future of their respective industries.
Dizzee Rascal has shared his enthusiasm for the partnership, saying:
“I’m excited to partner up with Playbet and be a part of this groundbreaking experience. I love to be a part of anything innovative and Playbet are doing big things globally, as am I. Let the games begin!”
Miguel Almeida, Chief Marketing Officer of Playbet.io, also shared his excitement for the partnership, saying:
‘We’re thrilled to announce our partnership with one of the most legendary names in the music industry, Dizzee Rascal. A true icon of success, Dizzee has captivated millions of fans worldwide, and we’re proud to welcome him as the newest ambassador for Playbet.io. This collaboration marks an exciting chapter for us, and we’re confident it’s going to be a hit.’
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