Google Just Kicked In Hollywood’s Trailer Door

What a difference a year makes… 

Not long ago, AI’s best attempt at video generation resulted in that cursed clip of Will Smith shoveling spaghetti into his mouth with his four-fingered hands.

But now the world has Google’s Veo 3 at its fingertips – the tech titan’s latest AI video generation tool. And the results we’re seeing are nothing short of astonishing.

This shiny new model can generate ultra-realistic, 1080p, synchronized audio-visual content based on a simple text prompt…

“A woman, classical violinist with intense focus, plays a complex, rapid passage from a Vivaldi concerto in an ornate, sunlit baroque hall during a rehearsal. Her bow dances across the strings with virtuosic speed and precision. Audio: Bright, virtuosic violin playing, resonant acoustics of the hall, distant footsteps of crew, conductor’s occasional soft count-in (muffled), rustling sheet music.”

And within seconds, there she is, in video so realistic, you can even see individual hairs on her head highlighted by the sun.

She’s almost tangible. The music is swelling. And no human lifted a single camera.

What we’re witnessing with the launch of Google DeepMind’s Veo 3 isn’t some gimmicky tech demo or mere novelty for nerds on X. This seems more like the starting pistol for the next great creative-industrial upheaval – and if you’re in the business of making or investing in content, it’s time to get serious.

Yes, Veo 3 may be limited to eight seconds today. But that’s not a wall; it’s a runway. And if you’ve been paying any attention to the exponential trajectory of AI development, you know where this might go next.

Longer clips, then full scenes, entire episodes… and eventually, complete seasons. Perhaps one day, personalized stories crafted in real-time based on what you like to watch.

It’s coming – fast. 

This could be the beginning of the end of Hollywood as we know it…

And the start of a new era of AI stock dominance in the content world.

AI Video’s “iPhone Moment” Is Here – And It’s Called Veo 3

Obviously, this isn’t the industry’s first attempt at AI-generated video. Runway’s Gen-2 was a cool prototype. OpenAI’s Sora looked great in a lab. But Veo 3 is different. 

It’s the first model with:

• 4K visual quality
• fully integrated audio
• cinematic camera movement
• deep prompt adherence
• and, crucially, a launch partner with billions of users and a roadmap to global rollout

In our view, Google has aimed a shotgun full of GPU clusters directly at Hollywood’s business model.

And Veo 3 is just the tip of the spear. Behind it are entire pipelines – Gemini-powered plot generators, scriptwriting agents, motion planners, and real-time editors. 

Google is compressing the entire TV and film production supply chain into a single generative stack.

Do you know what happens when you take a years-long, $100-million content pipeline and squeeze it down into a GPU-powered prompt that costs pennies?

You break the game…

Why Veo 3 Could Mark the End of Old-School Hollywood

If you work in video production – or the hundreds of satellite roles orbiting it – AI just kicked in your trailer door with Veo 3.

Think about it. With this quantum leap in AI’s video generation capabilities, actors could soon be replaced by photorealistic avatars and voice clones. No need for makeup artists; glam will be digitally rendered in post.

Goodbye, set designers; hello, infinite virtual stages.

Cinematographers? AI models now handle camera movement with humanlike precision.

Now, writers, you’re still needed… but you’d better learn to prompt.

This might feel like sci-fi, but it’s more so basic economics. 

Studios are always hunting for ways to reduce cost and time. And AI doesn’t sleep, unionize, forget lines, or demand a four-figure payday.

That’s why we expect that over the next five to 10 years, AI will eat the technical backend of filmmaking the way Amazon ate retail – and with the same ruthless cost-efficiency.