Nicola Goose kickstarts her day like most people based in the UK – with a good, old-fashioned cup of tea. “Nothing beats it!” she says, settling into a day’s work as a Product Marketing Specialist.
Nicola joined Convera’s Bids team six years ago, working on requests for tenders and other proposals in support of the company’s new business efforts. It was a role that instilled Nicola with a deep understanding of Convera’s core business and the market landscape. When an opportunity arose to challenge herself by joining a new team, Nicola jumped at the chance.
“The Bids team recently became part of the wider Brand & Growth organization here at Convera, which gave me a deeper insight into other functions within the business. I realized that my skills as a bids professional could also be applied to other areas, which was exciting,” said Nicola.
“An opportunity came up on the Product Marketing team supporting a new segment, and I decided to apply. The idea of being able to flex my creative muscles developing strategies for approaching this new segment was really appealing, and now here I am on a new team!”
Communicating across borders
The global nature of the Product Marketing role was another appealing factor for Nicola, who thrives on building relationships with colleagues around the world while also working cross functionally.
“The nature of this role means that my days can vary greatly,” Nicola elaborated. “After my first cup of tea for the day, I might find myself on calls with people on the other side of the world discussing the competitive landscape in their region. Other days I’ve got my head down developing email marketing campaigns or reviewing website content.”
When asked what skill serves her best as a product marketing specialist, Nicola says that being able to communicate clearly with teams cross-functionally is essential.
“Stakeholder management plays a large role in what I do, and working cross-functionally means there are often lots of contrasting opinions in one room. Clear communication is an important part of being able to navigate these conversations, keep them on track, and come away with actionable tasks that keep programs running smoothly.”
“I also think it’s important not to be afraid to ask for support – I may not be new to the business, but I am new to the function. There are a lot of things I still need to learn, and my skills will only grow if I show curiosity and ask questions.”
Tackling websites and marathons
When it comes to new skills, Nicola is challenging herself every day working on a range of projects. From competitive analysis of new strategic markets, to developing frameworks to help go-to-market teams retain and grow revenue, Nicola takes on every task with aplomb.
“Right now, I’m entrenched in a cross-functional project that involves defining messaging and content for our website refresh. This has been an exciting challenge for me because it’s so different to the projects I worked on in my previous role. And yet, I still find I’m drawing on those skills to help achieve these new objectives.”
Outside of work, Nicola tackles life with the same gusto she brings to the office. “I love to stay busy,” she says. “Fitness is important to me, and I also enjoy trying new foods, so I do a lot of running. I recently trained for a half marathon which is something I’m proud to have tackled and achieved.”
“I’m a mum with a toddler who keeps me on my toes, and I’m planning a wedding, so life is busy. I also love being creative, pushing my limits and discovering what I am capable of. I was a competitive all-star cheerleader for 10 years, which is something that might surprise people!”
The future is bright at Convera
When asked what she values most about working at Convera, Nicola talks about the people and the excitement of what’s on the horizon.
“The people are what truly makes Convera. The environment is so supportive, people really want the best for you. We’re all working towards a common goal, reshaping this organization for the future. Everyone has put in a lot of hard work, and now we’re seeing the outcome of that which is super inspiring.”
“If I had to sum up my experience at Convera, I’d say that my role is always exciting, challenging in a good way, and definitely rewarding.” Are you interested in shaping the future of commercial payments at Convera? Visit our careers page to find a role near you.
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